The goal of this project was to bring restaurant bookings to Howbout, a social calendar app, through OpenTable integration. The design phase allowed for exhaustive research and ideation (see mockups below); I then partnered with the CTO to strip-down the design to a bare minimum MVP which would allow us to validate the opportunity before sinking resources into further optimizations. The evaluation plan not only serves to assess the opportunity itself, but also the potential of the various optimizations surfaced in the design phase.

FALL 2023

OpenTable x Howbout

Overview