November 2023
Astrology AI
Led the design of Astra (400k MAUs) from concept to implementation
Obective
Leverage LLMs to provide young adults with on-demand, personalized life advice rooted in astrology.
Challenge 1: Perception
People are drawn to astrology for its whimsical nature and trustworthiness, rooted in historical significance ... everything LLMs aren't known for. This led me to the question, 'HMW create a visual brand that comes across as whimsical and trustworthy?'
Challenge 2: Overwhelm
When texting friends, conversation often flows effortlessly and equally. However with therapy or life coaching, it's the expert's job to guide the conversation through prompts and probes. This led me to the question, 'HMW, like a therapist or coach, provide the user with guidance to avoid them feeling stuck or overwhelmed?'
Solution
The Astra home page allows the user to start a conversation from scratch or choose from a handful of prompts, only displaying 3.5 to avoid overwhelming the user with choice.
Live on the App Store, with 400k users, generating revenue through a freemium model